IT and computer support is often viewed as a utility by small business owners and the IT providers themselves. But as IT has evolved over the past decade, it's evolved into more of a service.
However, the word service is thrown around a lot today, and most IT professionals really use it as another way of saying "utility." But a service is more than providing the nuts and bolts of networking, security, break/fix, data migration, disaster recovery, etc. It requires working with a small business to understand its short and long-term goals, and then designing a whole suite of technology solutions that empower the small business to meet their short and long-term goals.
IT providers often skip this step and jump right into problem solving or offering solutions for the cheapest dollar figure. But it's critical for the IT provider to act as a partner and understanding their client's business objectives. If they don't, their clients technology will always be one or two steps behind where it should be heading. Small business owners need to see their IT providers as partners, and IT providers need to work with their clients to understand how technology can boost their business strategies.
If you'd like to read more about this, we highly recommend Doug Tedder's insightful piece here.
And feel free to contact us if you'd like to discuss your small business's objectives and how NextPoint IT can design your technology to achieve them!
Credit: Tim Ludden